Marketing Specialist
(Part-Time)

Location: Remote to Onsite (Queens, NY) 
Position Code: H32L5
Part Time/Exempt

Opportunities for a Better Tomorrow (OBT) exists to break the cycle of poverty and inequity through education, job training, and employment. OBT’s programs operate out of multiple locations and serve as a bridge to economic opportunity for youth, individuals, and families in underserved communities. Through various sector-based pathways, we offer programming that extends from high school equivalency programming to industry-certified training. OBT is funded through a mixture of government contracts, corporate and foundation grants and private contributions.

Position Summary
The Marketing Specialist plays an integral role in promoting OBT’s mission and brand on a national, state, and the local community level and is responsible for developing multiple layers of engagement and marketing for the organization; aligned with OBT’s vision for impact, leading its implementation and assessing its effectiveness.

Essential Responsibilities and Duties

  • Develop electronic and print communications (flyers, websites, social media, and email marketing campaigns) to assist with outreach and recruitment for programs — expressed by Communications team.
  • Ensure that OBT maintains an online presence and social media strategy that remains fresh, building upon social media trends, and advances the organization’s outreach and recruitment goals.
  • Create copy and graphics for social media posts.
  • Engage with potential participants, partner organizations, and other stakeholders on all social media platforms by responding to messages and commenting on posts, etc.
  • Create and manage paid social media campaigns. Analyze success of campaigns as they run and afterwards to ensure efficacy of strategies.
  • Collaborate with Marketing Coordinator to utilize Google Analytics and other tools to measure and report on the performance of all digital campaigns and social media posts, as well as site traffic/usage activity.
  • Ensure consistency of brand across all advertising, promotions, and communication across platforms.
  • Responsible for weekly Partners/Outreach/Campaign emails.

Outreach 

  • Participate in community wide events (street fairs, festivals, etc.) to effectively promote all OBT programs.
  • Present OBT programs and services at various speaking engagements throughout the city.

Education and Experience

  • Bachelor’s Degree- Communications, Graphic Artist, Marketing or Public Relations majors a plus.
  • 3+ years’ related work experience.
  • Experience in designing and/or executing communications/outreach strategies.
  • Experience in developing and carrying out successful social media campaigns.
  • Strong written and oral communication skills, required-Public speaking, and networking.
  • Strong attention to details.
  • Proficiency in Hootsuite and one of the following:  Adobe Photoshop, In Design,Illustrator or Canva.
  • Experience using content management systems, Facebook Ad Center and Google AdWords and Analytics.
  • Experience with Salesforce preferred.
  • Self-starter who can work independently or part of a team.

Why You Should Join Us

  • $25 – $30/hour; 21 hours; flexible days
  • We are a passionate and motivated staff excited to propel NYC’s young adult communities
  • Growth orientated, entrepreneurial work environment that pairs high accountability with high support

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