Digital Marketing Instructor-Advance and Earn

Location: Brooklyn, NY 
Position Code: 91STF

Position Summary
As Opportunities for a Better Tomorrow (OBT) celebrates its 36th Anniversary, we are looking for a strong Digital Marketing Instructor in our Advance and Earn Program. This position will provide critical career focused instruction to young adults. Under the supervision of the Coordinator of Workforce, the Digital Marketing Instructor will be responsible for the goals associated with a new program that supports opportunity youth 16-24. This position is ideal for a professional who has been exposed to the digital marketing sector and has strong facilitation skills.

Who We Are and Where We Are Going:
Opportunities for a Better Tomorrow, a premier Workforce Development Organization in NYC, is in the process of developing its next phase of growth. We have a proven track record as a strong community based organization since 1983. We have assisted thousands of NYC opportunity youth and adults gain critical skills and obtain employment. As a leading workforce training not-for-profit, OBT provides a training program that balances high accountability and high support, with the goal of developing self- sufficiency and providing access to quality career pathways. We are excited to continue to develop on our strong foundation and demonstrated success while meeting the challenges and opportunities of the modern workplace. OBT, in partnership with Generation, has developed a credential training program for digital marketing. This program will provide young adults, ages 16-24, with the tools to prepare for a meaningful career path in a full time employment opportunity.


  • Provide instruction to young adults interested in a career in Digital Marketing
  • Facilitate curricula that is sector focused, and builds skills to enter into a career path/
  • Achieve all program milestones, benchmarks and credentials at required intervals
  • Monitor the flow of young adults throughout program components
  • Develop systems for and track data on student and program progress, benchmarks and outcomes
  • Cultivate and manage relationships within OBT’s inter-disciplinary team, as well as act as a liaison with the Generation team
  • Participate in regular observation, feedback and coaching to improve performance
  • Participate in professional development to share best practices and improve educational programming
  • Deliver all technical, behavioral, mindset, and employment essential lessons
  • Providing individualized education plans and modules based on participant’s learning needs
  • Administer, grade, and provide feedback on weekly assessments, progress reports, and daily exit tickets
  • Support Generation and OBT’s data-driven model by tracking and inputting (in data tool) participant attendance, performance in class and on assessments.
  • Utilize Generation and OBT’s technology platforms (e.g., data tool, GenApp, recruiting tool)
  • Display mastery of the content and ability to teach the content to a young adult population with little previous Digital Marketing experience
  • Tend to tasks as needed

 The Ideal Candidate will:

  • Be committed to creating innovative, engaging and immersive classroom experiences
  • Have a record of student engagement and progress in workforce training
  • Possess a passion for working with Opportunity Youth
  • Believe that workforce development, education and equity are inextricably linked
  • Be driven to create a strong culture of high accountability and support
  • Have experience engaging and building relationships with varied stakeholders including young adults, employers, and community partners
  • Lead by example and model integrity
  • Be able to comfortably navigate new technological tools
  • Demonstrate excellent organizational and communication skills, and attention to detail
  • Be self-reflective and open to frequent feedback from participants and program team
  • Have an entrepreneurial spirit, embracing the opportunity for creativity and hard work inherent in a start-up
  • Be able to work collaboratively with an inter-disciplinary team to strengthen programming and youth services
  • Be available for occasional evening events or work related tasks

Qualifications: Bachelor’s degree in marketing, public relations, communications, social media or comparable degree ; at least 3 years’ relevant work experience in providing work readiness and/or industry recognized credential instruction. Credentials in Adobe, Google Analytics, and Facebook Digital Marketing highly preferred.

Why You Should Join Us:

  • Competitive salary with full benefits
  • Challenging, entrepreneurial work environment
  • Company events and outings, ongoing professional development, coaching, staff retreats
  • Passionate and motivated staff excited to propel NYC’s youth and adult communities
  • Equal Opportunity Employer

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